For over a century, FIFA has shaped the world’s most influential sporting and cultural phenomenon—uniting nations, defining eras, and reaching billions through the global language of football. As the organization behind the World Cup, FIFA’s impact stretches far beyond sport, influencing culture, identity, and collective memory on a worldwide scale.

Within this immense ecosystem, Capelli Sport was chosen to fabricate and distribute the official host-city balls for the upcoming tournament—each one a symbol of place, pride, and history. Together, we worked to bring these icons to life, creating promotional stills and animations that celebrate the unique identity of each host city while uniting them under a singular World Cup narrative.

Our work is the visual foundation that introduces these balls to the world—merging culture, craft, and global anticipation into a cohesive identity built for the biggest stage on Earth.